Summary:
A construction company with a website that had been heavily penalized by Google reached out for a fix. I diagnosed and implemented technical optimizations that immediately unlocked 25% more month over month traffic.
Tactics & Strategies:
- Information architecture for SEO
- Image management for SEO
- Technical SEO best practices
- SEO-led website migration
- Landing page SEO
- Local SEO for businesses
Execution
- Implemented pre- and post-launch SEO optimizations including IA, redirect strategy, tagging, on-page optimization, local SEO, and meta data wrangling.
- Created galleries of optimized images across the website to showcase products, drive traffic, and minimally impact site speed.
Clicks & Impressions
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