Client: Regional Home Restoration Services (Maryland, Delaware, Pennsylvania)
Summary:
A family-operated restoration contractor specializing in insurance restoration and emergency repairs needed to boost their local search visibility and generate qualified leads from homeowners. We delivered a targeted SEO and content strategy focused on localized search intent, resulting in improved rankings for key service areas and increased organic traffic within 90 days.
Tactics & Strategies:
- Local SEO audit and optimization (Google My Business, citations)
- Keyword targeting for insurance restoration, emergency roof repair, and siding services
- On-page SEO enhancements for service and location pages
- Content creation focused on homeowner education and insurance claims support
- Technical SEO fixes to improve site speed and mobile usability
- Reputation management and review acquisition guidance
- Execution:
We implemented localized keyword strategies aligning with service areas and homeowner pain points. Enhanced Google My Business presence and citation accuracy elevated local search relevance. Content addressed common restoration challenges and insurance processes, building trust and engagement. Technical improvements helped deliver a seamless user experience across devices.
Creative Execution:
Designed a content framework to continuously support new service pages and blog posts targeting seasonal restoration needs and disaster recovery. Strengthened internal linking and schema markup to enhance search result appearance. Established a review generation process to improve social proof and trust signals online.
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