Summary:
A global flooring brand with an international domain structure needed help improving its organic visibility and SEO consistency across regions. We executed a performance-driven SEO strategy that resulted in a significant increase in indexed pages, keyword rankings, and traffic from non-branded searches within 60 days.
Tactics & Strategies:
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Comprehensive technical SEO audit
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Hreflang and canonical tag optimization for global targeting
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On-page SEO improvements for product and category pages
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Image optimization for product visuals
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Structured data implementation (Product, Breadcrumb, FAQ)
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Meta and heading tag optimization for key pages
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Internal linking and crawl depth improvement
Execution:
We worked on resolving multilingual and multi-regional SEO issues by implementing correct hreflang structures and addressing duplicate content across language variants. Product pages were optimized for relevant keywords including floor type, material, and design attributes. Technical fixes were made to improve crawl efficiency and reduce load time across content-heavy pages.
Creative Execution:
To support ongoing scalability, we developed an SEO framework tailored for a multilingual product site. Schema markup was added to key templates, enhancing visibility in rich search results. Our work ensured each country/language variation performed independently in relevant search markets, without cannibalization or crawl waste.
? Managing a global site and struggling with SEO across regions?
Partner with Hawkeye Digital Creators — experts in multilingual SEO and scalable content performance.
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