Summary:
A residential and commercial construction company was struggling with stagnant search performance and low lead generation despite having a visually strong website. We stepped in with a data-driven SEO and technical performance strategy that resulted in a 50% increase in organic traffic and a measurable lift in inbound project inquiries.
Tactics & Strategies:
- Technical SEO audit and implementation
- Optimized service page structure and layout
- Local SEO targeting high-intent regional keywords
- Image SEO for project galleries
- Schema markup for services and reviews
- On-page SEO for all major landing pages
- Page speed enhancements and mobile optimization
- Google Business Profile optimization
Results:
Execution:
We restructured the site’s information architecture to better reflect user intent and search demand, focusing on high-value service areas like remodeling, custom homes, and renovations. Our team implemented technical fixes such as structured data, improved crawlability, proper URL hierarchy, and internal linking. We also optimized image galleries showcasing completed projects while maintaining fast load times.
Creative Execution:
To support long-term scalability and visibility, we built a clean, SEO-optimized backend and introduced dynamic elements like review-rich snippets and geo-targeted landing pages. Local SEO was supercharged through citation alignment, optimized GMB profiles, and neighborhood-level content targeting. The result: a polished, high-performance platform that turns local searchers into project leads.
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